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Creative automation systems

Melbourne, Australia / Est. 2026

Your team, multiplied.

We build creative automation systems that let your team do the work of a much bigger one: brand, content, ads, site, chat and ops, all running from one source of truth.

Enquire See the system
Five layers. Each one feeds the next.

01The studio

Design, web and AI automation

The studio that builds creative automation systems.

Three places to start, each with its own page.

WebsitesAI automationSEO and GEO

Not a campaign and not a one-off website. A system: your brand written down as rules, a content and ad engine that follows them, a site that people and AI agents can both read, a front door that answers, and a team that knows how to run all of it.

A setup fee to build the system, then a monthly retainer to run and improve it. Not hours.

See the packages
Source of truth
1
Change it once and every surface follows.
Layers, built in order
5
Brand, engine, site, front door, training.
Packages
4
Each one a setup fee plus a monthly retainer.
Hours sold
0
We sell systems that keep working.

02The feedback loop

Data in, designs informed

Every campaign teaches the next one.

Results from every channel and from Google Analytics 4 flow back into the design system. When a designer starts new work, or the content engine produces it, those results shape how it gets built.

  1. 01

    Run the campaign

    Ads, email, social and site content go out from the same design system.

  2. 02

    Measure everything

    Results come in from every channel and from Google Analytics 4.

  3. 03

    Feed the system

    What worked and what didn’t goes back into the design system as data.

  4. 04

    Build the next round

    Designers and the content engine start from those results, not a blank page.

03The system

1 source × 1 brand system = 5 surfaces

One source of truth. Every surface.

Change a record once and it updates the website, the chatbot, the ads, the email and the AI agents reading about you. Try it with ours: these are records from Leapshot's own content model.

One record at the centre. Every surface linked to it.

Source of truth content.json

Record 1 of 4

Brand system tokens + components

  • Website01

    Leapshot A site people and AI agents can both read Learn more

  • Chatbot02

    What is new?

    Leapshot. A site people and AI agents can both read. Learn more

  • Ads03

    Sponsored Leapshot A site people and AI agents can both read Learn more

  • Email04

    Subject Leapshot: A site people and AI agents can both read Preview Learn more at leapshot.design

  • AI agents05

    {
 "@type": "Service",
 "name": "Leapshot",
 "description": "A site people and AI agents can both read",
 "provider": "Leapshot",
 "potentialAction": "Learn more"
}

04How it gets built

Built in order, owned by you

Five layers, built in order.

Each layer feeds the next. The brand system is what the engine follows, the engine fills the site, the site feeds the front door, and your team learns to run all of it.

  1. Layer 01

    Brand system

    Tokens, logo, type, motion recipes and rules, built so AI tools can read and follow them.

    • Design tokens
    • Logo and type
    • Motion recipes
    • Rules AI tools can follow
  2. Layer 02

    Content and ad engine

    Motion ads, social creative and AI UGC produced from the brand system, with approvals built in.

    • Motion ads
    • Social creative
    • AI UGC
    • Approvals
  3. Layer 03

    Site and agent layer

    Structured content that feeds your site, ads, email and AI assistants from one place.

    • Structured content
    • Schema and llms.txt
    • An /ask or MCP endpoint
  4. Layer 04

    Chatbot and ops

    A conversational front door wired to live data, plus the automations behind it.

    • Chatbot on live data
    • Escalation rules
    • Ops automations
  5. Layer 05

    Team training

    Your people learn to run, approve and extend the system. The system multiplies them; it does not replace them.

    • Workshops
    • Approval gates
    • An operating model

05Packages

Setup fee + monthly retainer. Not hours.

Four ways in.

We sell systems that keep working, not hours. Every design system is built bespoke for your business, your tools and your data. Set packages are coming soon.

Custom quote
01 Setup fee + monthly retainer

Agent-ready site

A lean, fast site that people and AI agents can both read and act on.

We design and build the site in Astro or Next.js on a headless CMS, so every page is drawn from structured content. The same content is published as schema, llms.txt and an endpoint that AI agents can query.

Who it's for

Businesses whose website is their main sales tool, and who want it read and quoted by AI assistants as well as people.

  • Structured content in a headless CMS
  • Schema (JSON-LD) across the site
  • llms.txt
  • An /ask or MCP endpoint for agents
Enquire Websites
02 Setup fee + monthly retainer

Conversational front door

A chatbot wired to your live data, so customers ask instead of clicking around.

We build a chatbot that answers from your live data and your knowledge base, in your brand voice. It comes with written rules for when it hands over to a person, and the automations that carry out what a conversation starts.

Who it's for

Teams that answer the same customer questions every day, and whose booking, stock or product data already lives in a system.

  • A chatbot connected to live inventory or booking data
  • Escalation rules and risk policy
  • Knowledge base and brand voice
  • The workflows behind it
Enquire AI automation
03 Scoped per build

Product experience builds

Let people experience the product in the browser instead of reading about it.

We build interactive product experiences that run in the browser: 3D demos, configurators and try-before-you-buy flows. Each one is scoped to the product and the devices it has to run on.

Who it's for

Brands whose product is easier to understand by trying it than by reading about it.

  • 3D or interactive product demos
  • Configurators
  • Try-before-you-buy experiences
Custom quote Websites
04 Monthly retainer

Ongoing GEO and AEO

Getting your business cited when people ask AI assistants for answers.

A monthly programme that makes your business clear to search engines and AI assistants: entity and structured data work, pages worth citing built on your own data, third-party mentions, and tracking of where you appear in AI answers.

Who it's for

Businesses that want to be named when customers ask Google, ChatGPT or Perplexity who to use.

  • Entity clarity and structured data
  • Cite-worthy pages built on original data
  • Third-party mentions
  • Monitoring your visibility in AI answers
Enquire SEO and GEO

06Operated by PopCandi

AI motion and multi-format ads

Wildfield

Launching November 2026

Wildfield is a creative platform operated by PopCandi Creative Studio, Leapshot's sister studio, and Leapshot works with it. It makes AI motion and multi-format ads from a brand system, with an API and MCP surface.

9:16 Story
4:5 Feed
1:1 Square
16:9 Video
8:1 Banner
One lockup, five placements. Drawn live in CSS from this site's own tokens, moving along one font's width axis.

Own the layer that is hard to copy, rent everything else.

The Wildfield principle

Your brand system, content model and approvals stay yours. AI models sit behind swappable adapters.

Enquire wildfield.io PopCandi Creative Studio
01

AI motion

Motion built from your brand's own recipes, so every piece moves like you.

02

Multi-format ads

One idea, resized and versioned for every placement.

03

API and MCP surface

Your tools and AI agents can call Wildfield directly.

07Inside the layers

13 capabilities

Everything the system can run.

What goes into the layers depends on what your team needs first. This is the full index.

  1. Brand identity and design systems

    Positioning, naming and the system that AI tools consume.

  2. Motion graphics and multi-format ads

    Brand motion language and ads resized and versioned for every placement.

  3. Social creative at volume

    Content systems with strategy, approvals and community voice baked in.

  4. AI UGC ads

    Offer, angle and test discipline, with disclosure and compliance handled.

  5. Paid media on Meta and Google

    Offer, landing scent, measurement, budget calls and creative judgement.

  6. Websites in Astro and Next.js

    A lean trust layer focused on conversion, content and integrations.

  7. Headless CMS and ecommerce

    The content model that feeds site, chatbot and ads from one source of truth.

  8. Local SEO and Google Business Profile

    Real reviews, photos and local proof that AI cannot fake.

  9. GEO and AEO

    Original data, third-party mentions and cite-worthy pages so AI answers mention you.

  10. Chatbots and auto-replies

    Knowledge base, escalation rules, voice and risk policy, not just the build.

  11. Ops automation and integrations

    Workflow automation and the legacy wiring that still needs a person.

  12. AI knowledge and content systems

    A governed source of truth your AI tools draft from, with approvals built in.

  13. Agent ops and team training

    Operating model, approval gates, workshops and training for your team.

08Questions

Straight answers.

Not here? Ask the site. It answers from the same content these do.

How is Leapshot priced?

A setup fee to build the system, then a monthly retainer to run and improve it. We do not sell hours. Every build is scoped to your tools and data, so enquire and we will come back with a custom quote.

Is this about replacing my team?

No. The point is your team, multiplied. We build the system, then train your people to run it, approve it and extend it.

What does agent-ready actually mean?

Your content is structured so AI assistants can read it and act on it: schema (JSON-LD) on every page, an llms.txt file, and an /ask or MCP endpoint. This site is a small example. Switch on Agent view in the menu to see what an agent reads.

What is a headless website?

Your content lives in one structured source, and the website is just one screen drawing from it. The same products, offers and FAQs also feed your chatbot, ads, email and AI agents. Change it once and it changes everywhere.

Is llms.txt worth it?

It costs very little to add, and the benefit is not proven yet. We include it because it is cheap insurance, but we put the real effort into schema, cite-worthy content and agent endpoints.

Will I be locked into one AI vendor?

No. You own the brand system, content model and approval flow. AI models, speech and language tools sit behind adapters, so we can swap them when a better or cheaper one appears.

Do you still build normal websites?

Yes, as a lean trust layer. We just do not lead with it. People increasingly want to ask, try or experience a product rather than click through ten pages.

Can we see examples of your work?

We don't show client work. Most of our builds are covered by NDAs, so we keep them private. The working example is the site itself: it runs on the same layers we build, from design tokens and a component library to structured content, this chat and an agent layer. The systems we build include chatbots wired to live booking data, sites and ads fed from one content source, and approval flows that keep a person in the loop. Enquire and we will walk you through what fits.

Is your own brand built this way?

Yes. Every page here is composed from one set of design tokens and one component library, published at /system/. The same tokens are readable by AI tools at /tokens.json.

Do you shoot video or do colour grading?

That is PopCandi, our sister studio, at popcandi.tv. Film, video, colour, editing and VFX live there. Leapshot handles the systems, design and automation.

How do we start?

Enquire. We map your current tools and data, pick the first layer that will make the biggest difference, and scope the setup and monthly from there.

Enquire

Ready to multiply your team?

Tell us about the business and what you would like to multiply. We reply with next steps and a custom quote.

Enquire Ask Leapshot

Enquire

Start an enquiry.

Tell us about the business and what you would like to multiply. We reply with next steps and a custom quote.

Or email fagan@popcandi.tv