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SEO, GEO and AEO

Local SEO, GEO, AEO, AI citations

Found in search. Cited in AI answers.

Leapshot does local SEO, GEO (generative engine optimisation) and AEO (answer engine optimisation) for Australian businesses, from Melbourne. The work is the same at heart: make the business clear, publish pages worth citing, and earn mentions elsewhere.

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01The approach

Melbourne, Australia

What the work is.

Search engines and AI assistants lean on the same things: clear facts, real proof and what others say about you.

01

Local SEO

Google Business Profile, reviews, photos and local pages, built on real proof that AI cannot fake.

02

Entity clarity

Who you are, where you are and what you do, stated the same way in your pages, your schema and your profiles.

03

Structured data

JSON-LD for the organisation, its services and its FAQs, so machines read facts instead of inferring them.

04

Cite-worthy pages

Pages built on your own data and direct answers, written so an assistant can quote them.

05

Third-party mentions

Assistants draw on what other sites say about you, so we work on earning mentions in the places that matter to your field.

06

Monitoring

We track where your business appears in search and in AI answers, and adjust the work from what we see.

02Capabilities

2 capabilities

What goes into it.

These are the capabilities behind this service. They are part of one system, built in five layers.

See the five layers

  1. Local SEO and Google Business Profile

    Real reviews, photos and local proof that AI cannot fake.

  2. GEO and AEO

    Original data, third-party mentions and cite-worthy pages so AI answers mention you.

03Packages

A setup fee to build the system, then a monthly retainer to run and improve it. Not hours.

The package.

Every build is scoped to your tools and data, so each package is quoted individually.

See all four packages
01 Monthly retainer

Ongoing GEO and AEO

Getting your business cited when people ask AI assistants for answers.

A monthly programme that makes your business clear to search engines and AI assistants: entity and structured data work, pages worth citing built on your own data, third-party mentions, and tracking of where you appear in AI answers.

Who it's for

Businesses that want to be named when customers ask Google, ChatGPT or Perplexity who to use.

  • Entity clarity and structured data
  • Cite-worthy pages built on original data
  • Third-party mentions
  • Monitoring your visibility in AI answers
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04Questions

Straight answers.

Not here? The home page answers more, and you can ask the site directly.

More questions Ask Leapshot
What is GEO?

GEO stands for generative engine optimisation: making a business easy for AI assistants such as ChatGPT, Perplexity and Google's AI answers to understand, trust and cite. It builds on SEO rather than replacing it.

What is AEO?

AEO stands for answer engine optimisation: structuring content as direct questions and answers so search engines and AI assistants can quote it. Clear definitions, FAQ content and schema do most of the work.

How do you get a business cited in AI answers?

There is no switch. We make the business clear with structured data, publish pages built on original data that are worth citing, earn third-party mentions, and monitor what assistants say. Nobody can guarantee a citation, and we do not promise one.

Do we still need SEO?

Yes. AI assistants lean on the same signals search engines do: clear pages, structured data, reviews and mentions. For a business that serves a place, local SEO and Google Business Profile remain the base.

How is ongoing GEO and AEO priced?

As a monthly retainer, quoted individually. Enquire and we will come back with a custom quote.

05Related

It works better as one system.

The same structured content feeds the site, the chatbot and what AI assistants say about you.

Websites

Websites people and AI agents can both read.

AI automation

AI automation your team can run.

Design system

The tokens and components every page on this site is made from.

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Ready to multiply your team?

Tell us about the business and what you would like to multiply. We reply with next steps and a custom quote.

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Start an enquiry.

Tell us about the business and what you would like to multiply. We reply with next steps and a custom quote.

Or email fagan@popcandi.tv